Being one the most effective marketing tools in real estate, home staging is no longer a new buzz word but an absolute “must-have” in modern approach of showcasing your home. Builders, developers, investors, Realtors, and many homeowners are strong believers that this essential step in preparing a home for sale saves them thousands of dollars in their effort to sell for top dollar. In their race for a potential buyer’s attention sellers simply can’t neglect this powerful tool. Furthermore home buyers became quite fastidious nowadays expecting homes to be fully prepared for sale, meaning staged. Some of them even refuse to visit those properties that are not in a sale-ready condition. In this tough competition, where a good sale can only depend on the emotions that a certain home evokes within a potential buyer, it is crucially important to choose the right home stager to work with.
With this booming industry we see more and more home staging companies appear. With the equal respect towards all home stagers out there I should say that not all stagers are created equal. Without getting into much detail, I will just enumerate you the most important criteria according to which a seller should chose a home stager:
· professional certification become accredited staging professional
· experience in the industry
· business liability insurance
· testimonials and referrals
· personality of a home stager.
Please note that I haven’t included fees into these criteria. Most sellers chose a stager only by the amount on the invoice she/he charges for the service, neglecting the other more important factors. There is a good saying: “You get what you pay for”. Yes, home staging is not as cheap as most people have thought. But by choosing your staging professional carefully and paying slightly more you get a more valuable service that returns to you as a more profitable sale.
Now, after you’ve done your homework and have selected a home stager you want to work with, the best thing you can do is step back and let the professional do his/her job. From our experience we see a lot of homeowners getting too involved into the staging process, when people tend to question furniture or accessory choices a stager makes. A professional home stager is trained and has experience in engaging a buyer on an emotional level. A home staged by a professional is not a set of randomly selected furniture and accessories. Every choice a real pro makes is done to create such an ambience, when people are charmed with the property and immediately visualise themselves living there and only there. So be thorough with your choices and once you select “your” stager, trust her.
In order to get the most out of your work with a home staging professional you need to understand one of the main tenets of real estate staging: you never have a second chance to make a first impression. So invest into the right professional and expect great results in return.